SERIES 7™ POSTERS
POSTERS CELEBRATING 7 DECADES OF ARNE JACOBSEN'S SERIES 7™ CHAIR
Republic of Fritz Hansen : "The series 7 chair has been with us for seven decades so far and we have utilised the iconic shape to interpret central motifs in each of those decades. Each poster aims to capture a particular moment in time by way of shapes, colours and cultural references."
References that inspired the design include: Saul Bass’ movie posters, Bridget Riley’s op-art, space age, Verner Panton, psychedelics, sexuality, Keith Haring, minimalism, consumerism, cartoons, Takashi Murakami, and the new Series 7 Tal R colors released this year for the anniversary.
In the 1950s legendary graphic designer Saul Bass introduced the principle that opening credits could effectively set the mood and shape the audience’s perception of the film. This print works with those simple yet dramatic shapes that were used to deliver a sketched and stylised message in e.g. the Bond films.
Artists like Andy Warhol and Bridget Riley were iconic figures within pop art and op art respectively. The decade saw an unbridled fascination with geometric and aerodynamic shapes and forays into outer space. This print illustrates a fusing of pop art’s product worship with op art’s illusions and non-objective focus.
The 70’s were characterised by anti-establishment sentiments voiced by a new generation. Humanism and activism became organic parts of western youth culture. Visually speaking, this bending of norms and boundaries were manifested in bright colours and soft shapes, which inspired this adaptation of our iconic Series 7 shape.
Expressive and politically charged art movements within pop culture simmered underneath a veneer of yuppie-culture and materialism of the 1980s. Keith Haring’s work with playful and symbolic imagery as vehicles for commentary on sexuality, war and other emotionally charged concepts helped inspire this print.
If the preceding decade was about excess and expressiveness, the 1990s took a sharp reductive turn in art and design. Shapes and silhouettes were rigid and strict in an almost zealous search for minimalist perfection. This print exemplifies the use of neutral colours in order to maintain focus on elegant and confident shapes.
While utilising consumer objects in art isn’t a revolutionary concept, the dramatic inclusion of banal and cartoonish object imagery in the art of e.g. Takashi Murakami and Jeff Koons was a call to arms against the stranglehold of consumerism on our lives during the 2000s. This print illustrates a playful shape that isn’t intended for play at all.
I've chosen to illustrate the 2010s by using the new colours for the Series 7 as chosen by artist Tal R. The Copenhagen based artist’s works are examples of this decade’s democratisation of art; colours, objects and thoughts are utilised as and when needed. This print lets us fill in the blanks outlined by iconic shapes and colours.